LAMIS BEAUTY AI
The LAMIS Journey
Sixteen stages that take a beauty idea to a launched, growing brand.
- 01
Idea
Capture the concept, founder vision and ambition.
- 02
Market Analysis
Category, audience and competitive direction.
- 03
Brand Strategy
Positioning, values, voice and architecture.
- 04
Product Strategy
Range planning, hero products and sequencing.
- 05
Formulation Direction
Preliminary formula strategy and claims direction.
- 06
Brand Identity
Naming, visual language and art direction.
- 07
Packaging
Component selection, decoration and unit economics.
- 08
White Label or Custom Formula
Choose a ready base or develop a bespoke formula.
- 09
Sample
Produce and evaluate physical samples.
- 10
Approval
Sign off formula, packaging and artwork.
- 11
Manufacturing
Production planning, batching and filling.
- 12
Quality Control
Stability, microbiology and batch documentation.
- 13
Regulatory Support
Market registration and labelling guidance.
- 14
Delivery
Logistics, customs documentation and handover.
- 15
Launch
Launch content engine, channels and calendar.
- 16
Growth
Repeat production, range extension and partnership.